Privacy policy

Last updated: July 15th 2025

At Bobben's, we are committed to ensuring appropriate protection and responsible handling of your personal data. We prioritize data security and confidentiality in all aspects of our operations. This Privacy Policy ("Policy") outlines how we collect, use, and protect your personal data.

This Policy applies to the processing of your personal data when you:

  • Sign up for our newsletter
  • Place an order via our webshop
  • Interact with our website or marketing material

Our processing of your personal data is subject to the EU General Data Protection Regulation (GDPR) and relevant national legislation.

Data Controller and Contact Information

Bobben's ApS
Sortedam Dossering 55
2100 København
Denmark
CVR No. 45407829
Email: hello@bobbens.com

Personal Data We Collect and Process

Personal data includes information that can directly or indirectly identify you, such as your name, address, email, or phone number.

When You Subscribe to Our Newsletter

We process your name and email address. If you consent, we share this information with Klaviyo, our email service provider. The legal basis is your consent (GDPR Article 6(1)(a)). You can withdraw your consent at any time via the unsubscribe link in the email or by contacting us.

Transfer to Third Countries:
Klaviyo is based in the United States, which means your data may be transferred outside the European Economic Area (EEA). This transfer takes place based on your explicit consent and in accordance with applicable GDPR rules, including the use of Standard Contractual Clauses adopted by the European Commission. You can read Klaviyo’s privacy policy here: https://www.klaviyo.com/legal

When You Place an Order

We collect data you provide, including name, address, email, phone number, country, and payment information. This data is used to:

  • Fulfil and ship your order
  • Provide customer care
  • Handle returns and refunds
  • Comply with legal obligations (e.g., bookkeeping)

Legal basis: GDPR Article 6(1)(b) (performance of a contract) and 6(1)(c) (legal obligation).

Information About Children Provided by Parents

Our Services are intended for adults. However, in certain cases, we may collect limited information about children — such as their first name and age — if you choose to provide it voluntarily, for example through sign-up forms or newsletters tailored to families. This information is collected from you as a parent or legal guardian and is used solely to personalize our communication and marketing (e.g., based on your child's age group).

We do not process children’s data for automated decision-making or share it with third parties for unrelated purposes. You may request access, correction, or deletion of this information at any time by contacting us at hello@bobbens.com.

Sharing of Your Personal Data

We only share your personal data when necessary:

With trusted partners:

  • Klaviyo (email service, USA)
  • Shipping partners (to deliver your order)
  • Payment service providers (to process your payment)
  • IT providers (for hosting, storage, and analytics)

These parties act either as data processors under our instructions or as independent data controllers.

International Transfers:
If your data is transferred outside the EEA, we ensure appropriate safeguards, such as:

  • Adequacy decisions by the European Commission
  • Standard Contractual Clauses
  • Your explicit consent (where necessary)

Cookies, Analytics, and Marketing

We use cookies, pixels, and similar technologies to collect information about your device and behavior. This includes:

  • Google Analytics 4 (website statistics and usage data)
  • Meta and Google Ads (personalized advertising)

These technologies are used only when you have given consent via our cookie banner in accordance with GDPR and the ePrivacy Directive. You can withdraw or manage your consent at any time via our cookie settings.

Meta Pixel, Advanced Matching, and Conversions API

When you consent to marketing cookies, we may use Meta’s advertising technologies to measure the performance of our ads and improve relevance. These include:

  • Meta Pixel – for tracking actions on our site
  • Advanced Matching – for securely sharing hashed customer data (e.g., email or phone number)
  • Conversions API (CAPI) – for sending data server-to-server to ensure tracking accuracy even when browser restrictions apply

These tools may result in the transfer of personal data to Meta Platforms Ireland Ltd. (EU) and Meta Platforms Inc. (USA). Where applicable, this transfer is based on Standard Contractual Clauses (SCCs) approved by the European Commission.

You can manage or withdraw your consent at any time in our cookie settings. More information about Meta’s use of data is available here.

We may use profiling based on your purchase or browsing history to tailor our marketing, but this does not include automated decisions with legal or similarly significant effects.

If you have made a purchase, we may send marketing related to similar products based on our legitimate interest, unless you have opted out. You can always unsubscribe via the link in our emails.

Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, alteration, or disclosure. In case of a high-risk data breach, we will notify you without undue delay and inform you of mitigation measures taken.

Data Retention

  • Newsletter consent is retained while you are subscribed and for up to 2 years after the last email.
  • Order-related data is stored for up to 5 years after the end of the financial year in which the last transaction was made, unless a longer retention period is legally required.

Your Rights

Under GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate or incomplete data
  • Erase your data
  • Restrict processing
  • Data portability
  • Object to processing, including for marketing purposes

To exercise these rights, please contact us at hello@bobbens.com.

Complaints

You may contact the Danish Data Protection Agency:
Datatilsynet
Borgergade 28, 5. sal
1300 København K
www.datatilsynet.dk

Updates to This Policy

We may update this Policy from time to time. The latest version is always available on our website.
If you have any questions, feel free to contact us at hello@bobbens.com.