MAKE IT LAST
When we say make it last, we mean all of it - the fit, the style, the lifespan.
DENIM WEAR
Indigo what?
Indigo isn’t just a color, it’s what makes denim behave the way it does.
It started in workwear - built to last, to hold its shape, to age in a way that didn’t look worse over time. So this whole “gets better with wear” thing isn’t marketing, it’s literally how it was made to function.
And somewhere along the way, that same logic was picked up and refined, especially in Japan, where denim became a bit more intentional. Slower, simpler, almost uniform-like. Indigo on indigo, worn without much thought, but always looking sharp and effortless.
That was the starting point for this set.
A full indigo look that feels easy and put together at the same time - with the durability of old-school workwear underneath it.
And the more we worked on it, the more it made sense beyond just the set.
The jacket finds its way over dresses and skirts, the jeans ground everything else - tees, knits, sandals, sneakers, ballet flats whatever you wanna wear.
Worn together, it’s one thing. Worn apart, it opens up. And somehow it all circles back to the same idea - pieces that hold up, settle in, and stay in rotation.
DENIM CARE
Our denim is dyed with indigo in a way that allows it to evolve over time - the pigment sits on the outer layer of the cotton, gradually fading with wear and wash - exactly as it should.
That’s exactly why it softens, lightens, and picks up character instead of losing its integrity.
Wear it often. Wash only when needed.
Cold wash, inside out. Air dry to maintain structure.
Heads up! Indigo can release a bit of color early on - especially with friction. Go easy on light fabrics, and don’t stress if a wet wipe picks up some dye. Totally normal.
MAKE THE SCOUT JACKET LAST
STEP 1
Buy true to size - and if in doubt, size up.
STEP 2
Wear it as is. Live in it, spill on it. Don't hold back
STEP 3
Spot-clean the stains, wash at 30°, repeat
STEP 4
Over time, it will wear in just right. Picking up character along the way - the kind that only good quality can hold
THE RED THREAD
STEP 1
Grab the seam ripper included with your BD pants
STEP 2
Roll up the trousers, locate the red thread
STEP 3
Unpick it and unfold the hem in desired length
STEP 4
Let the pants drop into place - or iron/stem them if impatient ;)
STEP 5
Do it all again whenever your kid needs another two centimetres
THE COLLECTION
BOBBEN’S BE CURIOUS X
CELESTE EVANS
Celeste Evans is the kind of colourful content creator, and mother, you can't help but notice.
USING PINS
Small but mighty: pins do more than just look cute. Here’s how we put them to work.
